PIGMENT OF THE IMAGINATION

       © ALETA MICHALETOS Cranium: PIGMENT OF THE IMAGINATION  

 oil on perspex 2002 

 

'When you are an inventor, it's impossible to stick to one formula.
To the inquisitive and discerning viewer, it may sometimes seem as though the winged evolutionary tract of my art making process has skipped a few steps, however that's entirely due to the fact, that the missing paintings have been painted in my head and therefore only invisible to the eye.'

ART PRINCIPLES

Art principles

Only 'con'- artists have propagated the lie that everything created by their hands is art, whether it is inferior or not.

Their statement is devoid of all truth.

It would be the worst insult ever, if a potential collector and art lover, confronts your art and finds himself in a position to be able to say: ‘I could do it!’

They should rather admiringly say: ‘how on earth did you do it? Or, ‘I would never be able to achieve such a masterpiece!’

Rather make your works ‘precious’ than merely ‘impressive’. Attention to detail and quality, is what elevates you to a different market. Think Rolls Royce, think Ferrari! Quality!

The discerning collector wants to be proud of your work, he will be showing it off to his friends and clients and he will be eagerly waiting for your new masterpiece!